Carole

Head of Marketing

Geneva

What is your professional background?
I’ve spent the past 16 years working in marketing and communications in various industries, ranging from big corporations to start-ups, but all related to tech and IT. I have always been attracted to small and medium sized businesses as everyone’s contribution can make a difference on a daily basis. My expertise is a mix of marketing strategy and planning, corporate branding, strategic partnerships, partner programme management and internal communications.

What’s the best piece of advice you’ve ever received?
“Never look back in regret – move on to the next thing.” A setback is always an unpleasant experience, but we should see it as a learning curve.

Share an interesting or fun fact about you
I often sleep with a notebook and a pen next to my bed. Creativity can be unpredictable.