In our digital age, the concept of corporate marketing and branding is a well-established path to success. If a company’s employment-based and promotional branding are strong, they are more likely to scale and grow over time. But, while company-level branding is an essential part of any healthy business strategy, people seldom talk about self-marketing or personal branding.
As an individual, you are a brand—and as such, you should market yourself accordingly. Focusing on developing a personal brand not only helps employees or job seekers stand out in a crowded marketplace (across industries and sectors) but by also encouraging personal branding throughout the workplace, businesses stand to enrich their public image while expanding their commercial reach. Personal branding and self-promotion are a real win-win. Here we explore the concept of personal branding and how you can use it both in an individual and company-wide capacity.
In conversation with Talent Culture, Cynthia Johnson, author of ‚Platform: The Art and Science of Personal Branding‚, explained that self-promotion and personal branding is a communication credit as well as an evolution of your resume.
A personal brand is the unique blend of skills and experiences that make a person who they are and exceptional at what they do. Effective personal branding differentiates someone from other professionals in their field through strategic self-marketing and self-promotion.
When it comes to branding, the sky’s the limit. There’s no stringent set of rules dictating how to approach your self-marketing activities, but to get ahead of the pack, here are a number of elements you can consider:
To build your personal brand, first of all, you may consider the elements mentioned above, ensuring cohesion and consistency across all of your promotional assets. You should also ensure that your imagery and graphics are consistent across the board and that all of your navigational links between touchpoints (your Linkedin page, website, Instagram profile, etc.) are seamless.
In addition to making sure that all of your branding bases are covered, if you want to develop your personal branding further, starting a blog is an effective self-marketing tool. By regularly posting content and articles related to your industry or niche, you’ll become more visible to potential employers while establishing yourself as a thought leader, and sharing your unique tone of voice in the process. An effective way of doing this is by writing LinkedIn Articles. This is an easy way of leveraging a captive audience of peers who are actively engaging with content daily. You can also use it to extend your personal network by creating dialogue and responding to questions or comments.
Additionally , by taking the time to develop your soft skills and building upon your professional competencies, you’ll enhance your CV and in turn, boost your career prospects.
All of these activities will serve to enhance your CV, while placing you in front of the right employers. Be proactive, be consistent, keep learning, and you’ll enhance your career prospects exponentially.
If your employee shares information about you online, there’s a nearly 600% increase in engagement over what an influencer would have.—Cynthia Johnson
As an employer, promoting personal branding within the workplace has its benefits. On average, employees have 10 times more followers than their employer’s social media accounts. Plus, content shared by employees earns around eight times more engagement than content shared by branded channels.
It’s clear that personal branding holds a lot of promotional weight. Self-marketing benefits the individual and the business. That said, you should encourage it in the workplace.
To do so, managers can encourage employees to allocate time each week to work on their personal branding pursuits; you could even host workshops run by external personal branding specialists to offer tips and guidance.
Your staff should be allowed to post on work-related issues via their personal social media accounts. Rather than setting stringent rules, set out guidelines for posting work-related content to ensure compliance and consistency. Employees with strong personal brands will drive more engagement which will result in greater prospects for your business. Give your staff the freedom to reach their potential and promote themselves and they will transform into invaluable brand advocates.
Personal branding is essential to both the individual and the employer. Follow this advice and you will catalase your success in an increasingly competitive digital age.
For more professional insights, explore our tips on simplifying implementation projects.